Rob McGrath

Independent digital creative Wollongong, AU

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Dr Ravi Kumar Cherukuri

Project
My first client website
Platform
Squarespace
Timeline
Live since December 2023 · still maintained
The website’s header: ‘Dr. Ravi Kumar Cherukuri, Neurosurgeon’, above Home, About, Bookings, Services, FAQ and Contact Us
The website’s header and navigation

An independent online presence for a neurosurgeon.

My first freelance website: I designed and built Dr Cherukuri’s site on Squarespace, structured its information and drafted the original content, giving patients clear information about his background, his services and how to book. I’ve looked after it ever since.

drravikumarcherukuri.com.au
Dr Ravi Kumar Cherukuri in a navy suit and blue tie
Portrait, as used on the website
02

Bringing the information together

Patients arrive with a referral and practical questions.

Where does he consult? How do I book, what should I bring, what will it cost? I organised the site so each answer sits one step from the homepage: About, Bookings, Services (split into Brain, Spine and Nerve), FAQ and Contact.

The homepage’s four pathway tiles (Services, Appointments, About Us and FAQ’s) over a photograph of a city and ocean view
Four pathways from the homepage
The Bookings page: ‘3 days before your appointment’ and ‘The day before your appointment’, with a checklist of what to bring
Bookings · guidance from referral to the day of the appointment
The About page: ‘Ravi Kumar Cherukuri’, his qualifications, and the start of his professional background
About · qualifications and background, set out plainly
The Bookings page on a phone: ‘3 days before your appointment’ and ‘The day before your appointment’, with a checklist of what to bring
Bookings · guidance from referral to the day of the appointment
The About page on a phone: ‘Ravi Kumar Cherukuri’ and his qualifications
About · qualifications, set out plainly
  1. Me Structure and first drafts The page structure, navigation and the original copy
  2. Dr Cherukuri Clinical review and approval Reviewed, revised and finalised all clinical information
03

The relationship didn’t end at launch

Delivered in December 2023, and looked after ever since.

Dec 2023 Designed, built and launched Squarespace
Today Live and maintained
  • Hosting & domain administration
  • Routine maintenance
  • Content updates
  • Performance & SEO checks
  • Technical support
The ongoing work since launch, as and when it’s needed

The value of this project isn’t only the launch. Since December 2023 I’ve stayed on as the site’s point of contact: looking after hosting and the domain, keeping the platform maintained, updating content as details change, checking in on performance and search visibility, and helping with anything technical.

The site and its hosting live together on Squarespace, a managed platform, so routine changes stay simple to make.

The Spinal Conditions page on a phone: the site header, then a list of spinal conditions
Services · Spine, on a phone

Built in 2023. Maintained ever since.

Visit the live site drravikumarcherukuri.com.au Back to the start · 01 / 04 BlondeDenm A complete digital experience, built from the ground up

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